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Jury Research

IPP's Jury Consultants develop and test trial strategies to assist attorneys in formulating a powerful trial presentation.  Through Jury Research, the Trial Team gains insight into how jurors will perceive their case.  The benefits of Jury Research include:

Developing a storyline that resonates with jurors;
Understanding how jurors apply case facts in reaching a verdict;
Measuring the impact of trial graphics;
Determining the influence key witnesses have on the jury;
Defining salient issues that augment or reduce damage awards;
Assessing additional information necessary for a favorable verdict; and
Creating a psychological juror profile for jury selection.

 

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